Remember the old adage “It’s not what you say, but how you say it”? When it comes to video marketing, a lot of business owners know what they want to say but aren’t sure which video style will help them say it best.
To help you sort through the options, here’s a list of the most popular styles of corporate branding videos, along with some of the strengths and weaknesses of each.
- Good for complex, or new, services and technology
- Relatively low cost
- Ability to keep consistent style with website or service branding
- Best for brands who want to portray energy and excitement, youth
- Can be more personal/friendly that animation
- On-screen personality holds attention longer for dull or complex learning objectives
- Provides value beyond the brand/service for shareability
- Best for brands who need an extra jolt of friendly/conversational tone
- Highest production quality
- Most similar to traditional branding
- Better at getting attention for initial launch of new products/services
- Best for consumer-facing brands selling a life improving or time-saving product
Many brands decide to combine live-acting to “host” the video and move the target audience through the different topics their brand story requires, while dipping into shorter animations and graphical explanations for individual elements, like showing how a product is different from the competition.
Would your brand be best suited by a friendly host sharing the value of your brand in a conversational tone? Maybe your product needs a visual explanation or breakdown? These are all aspects that need to be determined and developed during your concept and scripting phase. It takes a lot of work to develop a strong branding campaign, especially one that hits on all cylinders with the words it speaks and the images it shows. It’s worth spending the extra time in the beginning to hone and focus your strategy.
Dreamtown Creative offers all of the support you’ll need to accomplish this lofty goal. We work with startups and businesses in Austin, Texas to ensure that the time and energy they spend toward their visual branding and marketing campaigns bring the largest return on investment. How valuable is a strong branding campaign? You could ask Apple, Google, BMW, or any of the market leaders throughout the world.
No matter how big or small you think your business is, if you rely on clients, you rely on how they interact with your brand. Don’t let the marketplace define you. Use branding to define yourself.