We, the Grownups

Client: CASA of Travis Co.

Project Type: Recruitment Video

Goal: Tell the story of what CASA does without objectifying the children they help.

Tactic: Knowing we had to be respectful of the children CASA helps, we developed a recruitment video that shares the serious nature that neglected and abused children face each day, without pandering or objectifying their hardships.

CASA: We The Grownups

CASA of Travis County speaks up for children who’ve been abused or neglected by empowering our community to volunteer as advocates for them in the court system.