Client Case Study | Civitas Learning

Industry: EdTech (Higher Ed)

Location: Austin, Texas

Funding: $63.9 million

Building a Brand Narrative through Powerful Video Content

For higher education institutions, one of the most important success metrics is graduation rates. Civitas Learning offers software that helps colleges improve graduation rates and student outcomes by using data and communication tools to improve student persistence at key points along their journey.

The company first came to Dreamtown as a newly funded startup working on building a narrative around the features and benefits of their software suite. The in-house marketing team felt their audience would respond most enthusiastically to video content and engaged us to help build out this marketing channel.

Animated Explainer Videos

Civitas was a pioneer in its space, which made it challenging at first for customers to conceptualize the software’s use cases and benefits. Dreamtown worked hand-in-hand with Civitas’s marketing team to clarify the company’s vision for each product and create succinct, inspiring animated explainer videos that defined their sales messaging, drove engagement on the Civitas website, and helped close deals.

Video Case Studies

Understanding one of the most powerful sales tools for university administrators is social proof, Civitas engaged Dreamtown to produce a video case study showing customer success. Along with a Civitas representative, we visited the participating university to capture highlights of campus life and interview key stakeholders on camera, including students, administrators, and faculty. We then edited the footage into a short, inspiring video that demonstrated how the software was helping colleges do more with their data.

Video Testimonials

Each year, Civitas hosts a multi-day learning summit in Austin, Texas - during which many of their customers come together to learn about education trends and how Civitas’s offering can help them improve student outcomes. Dreamtown has been a consistent fixture at the summit for several years, capturing event footage as well as powerful interviews with Civitas customers and editing it into evergreen video assets for Civitas’s social media and sales efforts.

Software Overview Tutorial Videos

For each software in the Civitas product suite, Dreamtown produced a UI tutorial to help prospective customers understand the product’s features and help new customers get started using the product. These videos are used both as support and sales tools.

Product Update Videos

As the products evolve, Civitas has continued to work with Dreamtown to produce video content explaining how to use and benefit from new features of the software. We recently shot and edited a video starring Civitas product managers detailing the newest updates with UI overlays to show the features in action.

Results: Civitas Grows into an EdTech Powerhouse

Since the early days with Dreamtown, Civitas has grown into a well-established name in the edtech field, and we are proud to have played a role in helping the company clarify and present their brand narrative in a way that resonated with their audience.

"We needed to lean on Dreamtown not only for production but also strategy. They understood exactly what we needed and how to make it happen."

Andi N. | Civitas

"Dreamtown did a fantastic job capturing client video testimonials for us! They were great to work with - very personable, made the clients feel at ease, and coaxed good soundbites out of them for the clips... I would definitely hire them again!"

Meghan S. | Mass Relevance

"We came to Dreamtown needing our website rewritten and redesigned on a quick timeline, and their team was responsive and professional every step of the way. They took and integrated feedback well and delivered a great product on time and on budget. We have also worked with Dreamtown on content creation for our blog, and are reliably impressed with their ability to turn data into engaging stories that are consistent with our brand message and voice. I highly recommend Dreamtown for any digital content creation needs!"

Monica L. | StoryFit

"I’ve worked with Dreamtown on a few projects over the years and they are constantly surprising me with new and innovative ways to present and communicate our value proposition, purpose and vision. Through an innovative mix of web design, content creation and collaborative team work Dreamtown always delivers the most compelling bylines, innovative design and ongoing support for content creation across all of our mediums."

David R. | GreenRoad

"Dreamtown Creative has been the best investment we have made to drive results. We brought Dreamtown on to augment our content creation and have gotten so much more! They manage our content strategy, interview stakeholders and develop thought leadership content that helps our team focus on marketing strategy and execution. They are the perfect partners to our business."

Dawn L. | Lenovo

"I had the pleasure of working with Dreamtown at four different companies over the years. They always came on board and created some amazing content. I would highly recommend them."

Javier C. | Hostway

"First time we worked together, Dreamtown came up with several on-target creative concepts under significant deadline pressure. They're creative, deliberate in strategy and focused on results. They know that online content is king and understand how to pull leads into the pipeline."

Amy W. | Wick Marketing

"Brent is a swiss army knife of media and technology. His strengths in front end development, cinematography, editing, R&D, copywriting, and design work are unmatched. He is a true professional that is always eager to collaborate and help others. I can't recommend him enough."

Randall T. | Region XIII

"Dreamtown is a dream to work with! We have been working with Dreamtown for over 2 years and their strategic thinking, planning, and delivery have helped Liquid Web launch successful campaigns. They provide knowledge, experience, and valuable insights into all of our projects. They are an extension of our team and are such a pleasure to work with."

Mayra P. | Liquid Web

"Dreamtown turned around our marketing efforts and began pushing our customer acquisition in the right direction. They bring immense understanding of all things technology, enabling a quick onboarding and an even quicker impact to our marketing goals. They focus on completing the holistic journey of customer acquisition to customer engagement, even helping us create a seamless new customer experience. In a world where content is king, Dreamtown is writing the rule book. Brent and Amanda developed beautiful product videos, online tutorials and themed social media campaigns to push engagement and drive product adoption. We wouldn’t be where we are today without the awesome help of Dreamtown."

Eric S. | Patchr.io

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