Client Case Study | NYIAX Inc.

Industry: Adtech, Financial Services

Location: New York, New York

Funding: $15.2 million

Leveling Up a Fast-Growing Startup Brand

The ad tech industry is... well... saturated. But nobody in the industry can offer the technology NYIAX has built its open ad marketplace on. Founded in 2016, NYIAX is an ad tech marketplace that can be accessed from anywhere - built on the stability and trust of NASDAQ marketplace technology.

NYIAX initially came to Dreamtown for fundraising pitch deck design, building a more cohesive brand based off their company logo. These pitch decks helped NYIAX raise upwards of $15,000,000 in four years.

Once NYIAX's funding and partnership networks had grown, NYIAX again came to Dreamtown to further refine and clean the brand. Dreamtown developed and designed a new brand standard for use in sales decks, one-pagers, and videos. In addition to design, we interviewed team members and honed the sales features and benefits while writing new copy for all presentations, sales teams, and website use.

Branding, Deck Design, Product Image & Graphic Design, Copywriting

With an evolving featureset based on data returning from fast-moving sales teams, sometimes a brand's collateral can fall behind in quality and accuracy of the vision. Refining an already moving startup brand isn't necessarily easy, but Dreamtown specializes in creating the clear from the chaotic.

Dreamtown developed new brand options and built templated presentation decks and one-pagers the NYIAX team could use - teasing out and strengthening NYIAX's strongest features and benefits into succinct, action-inducing copy - without taxing their development team with the overhead of brand design.

Explainer Video

Along with the updated and refined brand design and sales copy, Dreamtown directed and animated a new explainer that wrapped the new brand, honed product, and clarified benefits into an entertaining and tight video.

We chisel. each. and. every. word in a script until the brand ethos, product use-cases, and features melt into one cohesive story that needs very little introduction or further explanation.

Event Invites & Email Campaigns

In addition to brand design, collateral design, copywriting, and explainer video animation, NYIAX also calls on Dreamtown when they need custom-designed HTML emails and invites for convention events and press.

Results: $15.2M in Funding, Renewed Focus, Proud Sales Team, Happy Execs

We're specialists when it comes to developing clean, strong brands while delivering useful, ready-made collateral and templates for fundraising, sales, or support. Whether video, animation, print, or digital - there's simply no other choice for your tech branding dreams.

"We needed to lean on Dreamtown not only for production but also strategy. They understood exactly what we needed and how to make it happen."

Andi N. | Civitas

"Dreamtown did a fantastic job capturing client video testimonials for us! They were great to work with - very personable, made the clients feel at ease, and coaxed good soundbites out of them for the clips... I would definitely hire them again!"

Meghan S. | Mass Relevance

"We came to Dreamtown needing our website rewritten and redesigned on a quick timeline, and their team was responsive and professional every step of the way. They took and integrated feedback well and delivered a great product on time and on budget. We have also worked with Dreamtown on content creation for our blog, and are reliably impressed with their ability to turn data into engaging stories that are consistent with our brand message and voice. I highly recommend Dreamtown for any digital content creation needs!"

Monica L. | StoryFit

"I’ve worked with Dreamtown on a few projects over the years and they are constantly surprising me with new and innovative ways to present and communicate our value proposition, purpose and vision. Through an innovative mix of web design, content creation and collaborative team work Dreamtown always delivers the most compelling bylines, innovative design and ongoing support for content creation across all of our mediums."

David R. | GreenRoad

"Dreamtown Creative has been the best investment we have made to drive results. We brought Dreamtown on to augment our content creation and have gotten so much more! They manage our content strategy, interview stakeholders and develop thought leadership content that helps our team focus on marketing strategy and execution. They are the perfect partners to our business."

Dawn L. | Lenovo

"I had the pleasure of working with Dreamtown at four different companies over the years. They always came on board and created some amazing content. I would highly recommend them."

Javier C. | Hostway

"First time we worked together, Dreamtown came up with several on-target creative concepts under significant deadline pressure. They're creative, deliberate in strategy and focused on results. They know that online content is king and understand how to pull leads into the pipeline."

Amy W. | Wick Marketing

"Brent is a swiss army knife of media and technology. His strengths in front end development, cinematography, editing, R&D, copywriting, and design work are unmatched. He is a true professional that is always eager to collaborate and help others. I can't recommend him enough."

Randall T. | Region XIII

"Dreamtown is a dream to work with! We have been working with Dreamtown for over 2 years and their strategic thinking, planning, and delivery have helped Liquid Web launch successful campaigns. They provide knowledge, experience, and valuable insights into all of our projects. They are an extension of our team and are such a pleasure to work with."

Mayra P. | Liquid Web

"Dreamtown turned around our marketing efforts and began pushing our customer acquisition in the right direction. They bring immense understanding of all things technology, enabling a quick onboarding and an even quicker impact to our marketing goals. They focus on completing the holistic journey of customer acquisition to customer engagement, even helping us create a seamless new customer experience. In a world where content is king, Dreamtown is writing the rule book. Brent and Amanda developed beautiful product videos, online tutorials and themed social media campaigns to push engagement and drive product adoption. We wouldn’t be where we are today without the awesome help of Dreamtown."

Eric S. | Patchr.io

See how we can help.

Turbocharge your marketing content efforts.