Austin Brand Design Blog

We're consistently learning and sharing new ideas and lessons from our world of contract fractional marketing and design. Feel free to browse our blog and reach out if you have any questions.

Silicon Hills Storytelling: Crafting a Brand Strategy for Disruptive Tech

How storytelling helps Silicon Hills tech teams simplify complex innovations, build trust, and connect with customers and investors.

Why Austin Startups are Swapping Full-Time Executives for Fractional CMOs

Austin startups swap costly full-time CMOs for fractional CMOs to save money, get faster results, flexible leadership, and higher ROI.

8 Repurposing Strategies For B2B Marketing Content

Turn one B2B asset into platform-ready microcontent—threads, short videos, visuals, AI summaries, and customer stories to boost ROI.

5 Steps to Define Brand Voice

A practical process to define your brand voice: research audience, set values, choose tone, write guidelines, train teams, track results.

How to Write a Corporate Video Script Step by Step

Plan, write, and format concise corporate video scripts: define purpose and audience, craft one core message, outline hook/body/CTA, and check timing.

Ultimate Guide to Real-Time Audience Engagement

Engage audiences in real time using live polls, gamification, social walls, chat tools, and analytics to increase participation and conversions.

Top Tools For Data-Driven Content Repurposing

Learn how analytics and AI tools help identify top-performing content and turn it into platform-ready formats to boost reach and cut costs.

How AI Improves Social Media Personalization

How AI (ML, NLP & predictive analytics) personalizes feeds and ads, boosting engagement and ROI while keeping content authentic with human oversight.

How to Design a Custom Customer Persona Template

Guide to design a data-driven customer persona template: set goals, gather insights, segment audiences, define fields, test, and use across teams.

Campaign Idea Planner

Struggling with marketing ideas? Use our Campaign Idea Planner to generate unique campaign concepts tailored to your goals and audience!