Client Case Study | Storyfit Inc.

Industry: Artificial Intelligence, Entertainment

Location: Austin, Texas

Funding: $3.7 million

Reaching Storytellers and Story Sellers with an Exciting Brand Narrative

The entertainment industry is constantly looking for ways to reduce risk and improve their media properties’ connection with audiences, whether that property is a book or film. StoryFit helps storytellers and story sellers take calculated risks by using an natural-language-processing network to analyze their screenplay or manuscript to pull out story insights that can be used to discover comparable properties, make budget and marketing decisions, punch up storylines and characters, and more.

Dreamtown first began working with StoryFit to create long-form content that explained their philosophy and provided data-centric examples of what the software could do. As the company added more products and services, they called on Dreamtown to redesign and rewrite their website to better meet the needs of their publisher and studio clients.

Website Overhaul

StoryFit’s website had grown stale and complicated as the company changed its product line and buying audience over time. Dreamtown overhauled the company’s site on a short timeline, from new architecture, to messaging, design and imagery, colors, and copy. The result was a clear brand and website that avoided confusing the audience, lowering bounce rates and increasing leads.

Executive Ghostwriting

StoryFit is a treasure trove of data, so each year the company puts its tools to work analyzing that season’s Oscar-nominated scripts. Dreamtown takes that data and pulls out the most interesting, headline-worthy facts, building long-form blog copy that generates publicity and interest for the company’s products.

Results: StoryFit Grabs the Attention of Major Studios and Publishing Houses

Dreamtown’s data-centric blog posts have been directly responsible for generating studio leads and contracts for StoryFit. The company continues to bring in new business, major speaking opportunities, and repeat clients, partly because of Dreamtown marketing efforts.

"We needed to lean on Dreamtown not only for production but also strategy. They understood exactly what we needed and how to make it happen."

Andi N. | Civitas

"Dreamtown did a fantastic job capturing client video testimonials for us! They were great to work with - very personable, made the clients feel at ease, and coaxed good soundbites out of them for the clips... I would definitely hire them again!"

Meghan S. | Mass Relevance

"We came to Dreamtown needing our website rewritten and redesigned on a quick timeline, and their team was responsive and professional every step of the way. They took and integrated feedback well and delivered a great product on time and on budget. We have also worked with Dreamtown on content creation for our blog, and are reliably impressed with their ability to turn data into engaging stories that are consistent with our brand message and voice. I highly recommend Dreamtown for any digital content creation needs!"

Monica L. | StoryFit

"I’ve worked with Dreamtown on a few projects over the years and they are constantly surprising me with new and innovative ways to present and communicate our value proposition, purpose and vision. Through an innovative mix of web design, content creation and collaborative team work Dreamtown always delivers the most compelling bylines, innovative design and ongoing support for content creation across all of our mediums."

David R. | GreenRoad

"Dreamtown Creative has been the best investment we have made to drive results. We brought Dreamtown on to augment our content creation and have gotten so much more! They manage our content strategy, interview stakeholders and develop thought leadership content that helps our team focus on marketing strategy and execution. They are the perfect partners to our business."

Dawn L. | Lenovo

"I had the pleasure of working with Dreamtown at four different companies over the years. They always came on board and created some amazing content. I would highly recommend them."

Javier C. | Hostway

"First time we worked together, Dreamtown came up with several on-target creative concepts under significant deadline pressure. They're creative, deliberate in strategy and focused on results. They know that online content is king and understand how to pull leads into the pipeline."

Amy W. | Wick Marketing

"Brent is a swiss army knife of media and technology. His strengths in front end development, cinematography, editing, R&D, copywriting, and design work are unmatched. He is a true professional that is always eager to collaborate and help others. I can't recommend him enough."

Randall T. | Region XIII

"Dreamtown is a dream to work with! We have been working with Dreamtown for over 2 years and their strategic thinking, planning, and delivery have helped Liquid Web launch successful campaigns. They provide knowledge, experience, and valuable insights into all of our projects. They are an extension of our team and are such a pleasure to work with."

Mayra P. | Liquid Web

"Dreamtown turned around our marketing efforts and began pushing our customer acquisition in the right direction. They bring immense understanding of all things technology, enabling a quick onboarding and an even quicker impact to our marketing goals. They focus on completing the holistic journey of customer acquisition to customer engagement, even helping us create a seamless new customer experience. In a world where content is king, Dreamtown is writing the rule book. Brent and Amanda developed beautiful product videos, online tutorials and themed social media campaigns to push engagement and drive product adoption. We wouldn’t be where we are today without the awesome help of Dreamtown."

Eric S. | Patchr.io

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